Augmented Reality for a mobile experience

The challenge.

Burn, the energy drink owned by The Coca-Cola Company, sponsors skateboarding, surfing & parkour events, among other events across the world, looking to convey their brand experience, inspired by energy, style and night.

The outcome.

We create an Augmented reality graffiti game where everybody can (virtually) tag any wall and take part in a competition where any player can become King and Queen of their area. The competition begins by making as many graffiti as possible and becoming the King of your zone through the amount of times you check-in on your own graffiti.