Fanny Fernández | Augmented reality
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Augmented reality

Burn, the energy drink owned by The Coca-Cola Company, sponsors skateboarding, surfing & parkour events, among other events across the world, looking to convey their brand experience, inspired by energy, style and night.
We created an  Augmented reality graffiti game where everybody can (virtually) tag any wall and take part in a competition where any player can become King and Queen of their area.

Promotional video

The app was publicized among young people aged 18 to 24 and focused on street artists. It was available on Android and Apple store, also graffiters could vote their favourites graffitis on facebook.

fanny_fernandez_burn_2

From sketch to Augmented Reality

We used gamification to increase engagement, and focused on game dynamics along the design and development process.